I can help you manage your paid ad accounts

Finding trends and optimising ad accounts to reach targets is one of my favourite things to do. Getting head-down and knee-deep to try and improve your accounts would be a privilege.

 Freelance Paid Ads Account Manager

Without sounding too much like I’m reeling off my CV… As an experienced freelance paid media consultant, I can help manage your ad accounts whether they are existing, or you want to embark in the world of paid advertising. It could be a cost effective way to reach your business targets, and free up some time for your team. I have a simple process I work towards, which hopefully fills you with confidence that I can be the right person you are searching for:

  1. I will assess the details you have given me in the contact form, and work out whether I initially think it’s something I can help with, based on my experience (industry, objective, etc).

  2. If I do think I can help, I will arrange a call with you to fully understand the project, whether that’s a new account, or a particular problem, or something else! From this call I will have an insight into your business targets and objectives. From there, I will have an even better perception of whether I think we should move forward onto the next step.

  3. If the account is already in full swing, the next step is for me to gain access to your account(s) and have a flick around in my own time to get into the data a bit. I’ll then be able to develop a proposal detailing how I would manage the account - similar to an account audit.

  4. The final step is for me to send this proposal back to you, and we can collaboratively work out the best move forward for you, with the future success of the business in mind 🎉

How I can help manage your paid ads accounts

  • By understanding your targets and the KPIs your business works towards to achieve success

  • Working with you on the strategy of the campaign(s) and creating a plan which aligns to the business objectives

  • Monitoring ad spend and make sure you are getting the most out of your budget

  • Using in-platform methods to A/B test on different ad elements, such as assets, targeting, and bidding to find the most effective combinations for your account

  • Sharing advice on how creatives, assets, and landing pages can be improved

  • Analysing user journeys and other on-site data to inform activity

  • Keeping you updated with account performance on a regular basis via communication that works for you or a more robust method such as a reporting dashboard

  • Keeping myself updated with new features and changes to advertising platforms in order to enhance account performance and stay on top of the game!

  • I've been managing Google Ads accounts now for over 10 years. I like to keep a tidy, and ever evolving account, which will look different for every business, but will typically involve:

    • Understanding bid strategies, and which ones are more applicable and will have the greatest chance of success

    • Obsessively making sure all Search and Performance Max assets have an excellent ad strength to maintain high performance.

    • Using experiments to test out different strategies before fully implementing them into the account.

    • Understanding holistic keyword performance and maintaining a structure which benefits the user journey.

    • Keeping on top of product issues to ensure broader reach and results from Shopping campaigns.

    I keep up to date with the latest Google Ads updates, and try to learn as much as I can so I can help improve the accounts I work on.

  • Meta can be a complicated channel to manage, due to the difficulty in dealing with large and sometimes very broad audiences. My strategy for controlling Meta accounts includes:

    • Fully understanding the user journey and the path to conversion, and ensuring the structure reflects this.

    • Constantly analysing and testing audiences; using features like lookalike audiences to find the best groups of users to guide into the top of the funnel.

    • Having a strong view on attribution, and leverage the Facebook Pixel to influence Meta towards the best performance.

    Meta is constantly changing and re-evaluating their algorithm, which is why it's important I stay up to date with the latest updates from Meta Ads.

  • LinkedIn is a basic channel, but the rewards can be momentous for B2B. There are a few ways I ensure budget gets put to good use:

    • Taking advantage of audience insights to optimise campaigns based on behavioural data.

    • Experimenting with ad formats that align with business goals and to reach people in all the right places.

    • Monitoring the niche, but useful metrics exclusive to LinkedIn which help analyse the success of both the campaign as a whole, but also down to individual ads.

    Keeping up with the latest LinkedIn updates enables me to keep my skills up to date.

Get in touch.

Let me know how you think I could help you and we can get the ball rolling!