I can help you develop or enhance your paid marketing strategy

Paid Marketing Strategy

Implementing the right paid media marketing strategy has a whole host of obvious benefits:

• Start improving your marketing efficiencies immediately

• Get closer to reaching your targets; drive more conversions and sales

• Grow your business without impacting results

• Attract the right audience

• Have a clear and achievable roadmap for your marketing activities

How can I help you with your paid media strategy?

Business Objectives: I will firstly understand the business goals and what you aim to achieve - these can be as broad or as refined as you like, just as long as we have something to work towards.

Targets: Understand your targets; what they are and how close you are to hitting them - it’s OK if you don’t have any targets just yet, we can work on them together if you need.

Analysis: I will analyse your paid marketing activity, figuring out the current state and what performance has been like historically - this will help with identifying activity that is working well or not, and also unearth areas which you are missing out on.

Channels: Suggest the most suitable platforms for both the business’s audience and goals.

What you will get with your paid media strategy

I will deliver a document outlining my thoughts on a top line strategy - we can then have a call to run through my findings and suggestions:

1. Suggested KPIs: the metrics to focus on to achieve the business goals

2. Overall Summary of the Strategy: What the focuses should be moving forward

3. Actions: A detailed list of the top actions needed in order to get the ball rolling with the strategy