The new click-to-WhatsApp assets on Google are slowly coming out of Beta, which can be used across both Search and Performance Max campaigns.

It’s about time (and also very welcome) to now be able to see conversion performance of each individual asset within a Performance Max campaign

What are ‘zombie’ products in Google Ads, how they get to be floating about, and what to do about them.

This is real-life evidence into why you shouldn’t be making multiple major changes to budgets and/or bidding strategies across your automated Google Ads campaigns.

Customer Match in Google Ads is a feature that allows advertisers to use first-party data to reach relevant new users, and re-engage with existing customers across Google's properties.

‘it’s more accurate babes, and if anything you’ll get more attributed conversions - do it, it’s a good thing’

Experiments will now be required to have and end date, where previously you could set them up to be ‘ongoing’, and judge for yourself when to end the experiment.

Based on Google Internal Data from April - May 2024, accounts that combined Demand Gen alongside Search and Performance Max recorded a 17% increase in conversions. I also think some of the latest updates look good, particularly for smaller brands and start-ups.

Google Marketing Live 2024 was a couple of days ago, and this year, unsurprisingly, it’s all about AI. One of the updates that immediately got my attention was having more control with Performance Max ads, making them much more visually appealing.

I’ll admit I’ve never used Performance Planner, or even hovered over the link to even glance at what it beholds, so I thought I’d take some time to see what it’s all about.

Starting from March 2024, Google will automatically pause ad groups in search campaigns that have not had impressions for over 13 months. Advertisers can un-pause these groups if they really needed to, but Google will swing by and pause them again if they do not receive impressions in the next three months.

This new feature named “Solutions” is designed to simplify account management and automation tasks - they are basically a selection of pre-written scripts which make it easier to pull certain reports.