Well, well, well. LinkedIn has been dropping all the new metrics recently I’ve noticed. So, what the hell is Average Dwell Time?

With Website Actions, advertisers can more easily set up conversion actions as well as high intent audiences. This update makes life much easier for LinkedIn advertisers.

Simply put, the Audience Penetration metric is the percentage of audience your campaign has reached relative to the estimated audience size of that campaign.

An updated record of the rules, limitations, and nuances of setting up LinkedIn ad campaigns

LinkedIn recently introduced an AI-powered campaign tool called “Accelerate”, designed to streamline the creation of B2B marketing campaigns. This tool leverages AI to generate and optimise entire ad campaigns in as little as five minutes.