Creating a landing page to send TikTok users to is almost too quick and easy with Instant Pages. This has been a godsend.

Well, well, well. LinkedIn has been dropping all the new metrics recently I’ve noticed. So, what the hell is Average Dwell Time?

With Website Actions, advertisers can more easily set up conversion actions as well as high intent audiences. This update makes life much easier for LinkedIn advertisers.

Google be saying this is sooo 2006, but you can now add sitelinks to ads in Meta, which are additional links taking the user to relevant different destination URLs.

The Opportunity Score is a number from 1-100 which represents how well you’ve done at optimising your campaigns based on Meta’s recommendations

The latest notification from Meta Ads Manager is ‘To better serve businesses like yours, Meta Business Tools may restrict data, such as custom parameters and parts of URLs after the domain."

The new click-to-WhatsApp assets on Google are slowly coming out of Beta, which can be used across both Search and Performance Max campaigns.

Simply put, the Audience Penetration metric is the percentage of audience your campaign has reached relative to the estimated audience size of that campaign.

It’s about time (and also very welcome) to now be able to see conversion performance of each individual asset within a Performance Max campaign

An updated record of the rules, limitations, and nuances of setting up LinkedIn ad campaigns

What are the key differences between Looker Studio and Looker Studio Pro?

What are ‘zombie’ products in Google Ads, how they get to be floating about, and what to do about them.

This is real-life evidence into why you shouldn’t be making multiple major changes to budgets and/or bidding strategies across your automated Google Ads campaigns.

Estimated ad-recall lift rate is a metric I use when trying to understand the performance of brand awareness campaigns - but it comes with a caveat.

This tool enhances data tracking for advertisers on Meta, providing an alternative to traditional browser-based tracking methods as we sink deeper into a cookie-less world.

Customer Match in Google Ads is a feature that allows advertisers to use first-party data to reach relevant new users, and re-engage with existing customers across Google's properties.

While I have dabbled a little with ad placement controls for larger brands, I was interested in what I was missing with this feature, and how I could learn more and apply it better.

The Creative Inspirations page on TikTok Ads is a resource I have recently found where you can discover the best performing ads over a particular date range, as well as the latest trends.

‘it’s more accurate babes, and if anything you’ll get more attributed conversions - do it, it’s a good thing’

Experiments will now be required to have and end date, where previously you could set them up to be ‘ongoing’, and judge for yourself when to end the experiment.