How to Use TikTok’s Creative Inspiration Page
The Creative Inspirations page on TikTok Ads is a resource I have recently found where you can discover the best performing ads over a particular date range, as well as the latest trends (popular hashtags). You can filter the top ads section by region, industry, objective, likes, and duration. The trend discovery section can also be filtered by industry.
Why Would I Use The Creative Inspirations Page:
Understanding what works - it gives advertisers a clear idea of what works well on the platform. By browsing these examples, brands can glean insights into elements that work well with TikTok's audience.
Trend analysis - which can help brands align their content with what’s trending, increasing the chances of engagement.
Benchmarking - the analysis section of the top ads shows the performance metrics for each of the ads, so this can act as a high benchmark.
Creative inspiration - the page serves as a source of inspiration - hence the title. Seeing diverse and innovative approaches to TikTok ads can spark new ideas and encourage creativity.