LinkedIn’s AI-Powered Campaign Tool: “Accelerate”

LinkedIn recently introduced an AI-powered campaign tool called “Accelerate”, designed to streamline the creation of B2B marketing campaigns. This tool leverages AI to generate and optimise entire ad campaigns in as little as five minutes.

How Does “Accelerate” Work?

1. Campaign Creation: Accelerate uses AI to analyse an advertiser’s website, LinkedIn page, and previous ads. It then recommends creatives, targeting strategies, placements, and bidding options tailored to the advertiser’s goals.

2. Optimisation: The tool dynamically adjusts bids and budgets to prioritise the best-performing placements and creatives, ensuring maximum return on investment.

3. Assist Feature: Advertisers can access AI-driven recommendations for improving campaign performance and even connect with live support agents for additional guidance.

4. Performance Reports: Accelerate provides automated summaries of key performance metrics, helping marketers understand trends and strategise for future campaigns.

Currently, LinkedIn is piloting Accelerate with a select group of B2B advertising agencies in the U.S. and plans to expand its availability globally later in 2024​

How Do I Use “Accelerate”?

To use LinkedIn's AI-powered campaign tool, Accelerate, follow these steps:

1. Log In to Campaign Manager:

   • Access LinkedIn Campaign Manager and log in with your credentials.

2. Start a New Campaign:

   • Select the option to create a new campaign. You will be prompted to choose between using the Accelerate tool or LinkedIn’s classic campaign creation experience.

3. Select Campaign Objective:

   • Choose your campaign objective from the options provided (e.g., brand awareness, lead generation, website visits).

4. Provide Campaign Details:

   • Enter the URL of the product or service you are advertising. Accelerate will analyse your website, your LinkedIn Page, and your previous ads to recommend optimised campaign settings.

5. Review AI Recommendations:

   • Accelerate will suggest creatives, targeting parameters, and placements. These recommendations are based on the AI's analysis of your provided data.

6. Customise Your Campaign:

   • Adjust the suggested creatives, targeting options, and any other campaign details as needed. You can refine targeting parameters by adding inclusions and exclusions (e.g., specific geographies).

7. Launch Your Campaign:

   • Once you are satisfied with the settings, launch your campaign. Accelerate will then manage the optimisation, adjusting bids and budget allocations to prioritise the best-performing placements and creatives.

8. Monitor and Optimise:

   • Use the “Assist” feature for ongoing recommendations to improve campaign performance. This tool can provide insights and suggestions for adjustments based on real-time data.

9. Access Support:

   • If you need further assistance, you can connect with a live support agent through the Campaign Manager interface.