What is Looker Studio Pro?

Looker Studio Pro is the paid version of Looker Studio (if you hadn’t already guessed!). Looker Studio Pro offers enhanced features more suited for enterprise-level needs. In summary, Looker Studio is for individuals, small businesses and small projects, while Looker Studio Pro is for larger businesses who require advanced features like enhanced security, better collaboration tools, higher data handling capacity, and guaranteed support.

Example of Looker Studio dashboard segment

What are the key differences between Looker Studio and Looker Studio Pro?

  • Cost: Looker Studio Pro is a paid version, designed for businesses that need advanced features and greater scalability, whereas Looker Studio is a free tool, making it accessible to individuals and small businesses without additional costs. As expected, the cost varies depending on the amount of usage, the number of connectors, and the number of projects, etc.

  • Improved Collaboration: Enhanced collaboration features for larger teams, including better user management and more control over collaboration settings.

  • Personal Reports: Personal reports let people edit and explore their copy of the report, via a personal report link, without making changes to the original report.

  • Advanced Access: More granular user roles and permissions to manage who can view, edit, and share reports and dashboards.

  • Automated Reports: Add up to 20 delivery reports to a report, which is boring, but what’s not boring is you can schedule a report to send when a chart hits a certain threshold or criteria. For example, when spend hits budget, the report automatically sends to a group of users or stakeholders.

  • Security: Enhanced security features, such as advanced encryption and compliance with enterprise security standards.

  • Version Control: Advanced version control features to track changes and revert to previous versions if needed - this is welcomed, given the ‘undo’ button on the standard version of Looker Studio can sometimes be glitchy.

  • Higher Data Limits: Capable of handling larger datasets and more complex queries, confirming how suitable it is for larger businesses.

  • Better Integration: Seamless integration with other enterprise tools and systems, ensuring smooth data flow across platforms.

  • Service Level Agreements (SLAs): Includes SLAs for support and uptime, providing businesses with guaranteed levels of service and support.

  • Looker Studio App: Access to an app so you can view your data on the move, if you deem it necessary.

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