Meta Ads Introduces Sitelinks

Google be saying this is sooo 2006, but you can now add sitelinks to ads in Meta, which are additional links taking the user to relevant different destination URLs. These are rolling out as a bundle of several new fun ad tools to play around with just in time for the holiday season. Other fun things include promocode labels, reminder ads, and some location stuff, but for the mean time I shall focus on sitelinks because they are easy, and I can see them in my accounts already.

How can I add sitelinks to my ads?

There is a new section that has appeared in the ad creation section, which is called ‘ad sources’ - this is where you add your sitelinks. That’s how simple it is. You can also add little icons to your sitelinks, but be aware that in situ these will be very small, so simple is key 💅🏼

Visit Meta’s documentation for a step-by-step on the details

How do I report on the sitelinks performance?

You can’t. Well, not in platform anyway - from what I understand all the metrics will be grouped under the static ad data. Being able to see the breakdowns for the sitelinks might be in planning though.

The only simple way to see how your sitelink is performing is by using a third-party tool such as Google Analytics; Meta automatically adds a sitelink parameter to the URLs, or you could just look at landing page data coming from that campaign.