Google be saying this is sooo 2006, but you can now add sitelinks to ads in Meta, which are additional links taking the user to relevant different destination URLs.

The Opportunity Score is a number from 1-100 which represents how well you’ve done at optimising your campaigns based on Meta’s recommendations

The latest notification from Meta Ads Manager is ‘To better serve businesses like yours, Meta Business Tools may restrict data, such as custom parameters and parts of URLs after the domain."

Estimated ad-recall lift rate is a metric I use when trying to understand the performance of brand awareness campaigns - but it comes with a caveat.

This tool enhances data tracking for advertisers on Meta, providing an alternative to traditional browser-based tracking methods as we sink deeper into a cookie-less world.

While I have dabbled a little with ad placement controls for larger brands, I was interested in what I was missing with this feature, and how I could learn more and apply it better.