Based on Google Internal Data from April - May 2024, accounts that combined Demand Gen alongside Search and Performance Max recorded a 17% increase in conversions. I also think some of the latest updates look good, particularly for smaller brands and start-ups.

Google Marketing Live 2024 was a couple of days ago, and this year, unsurprisingly, it’s all about AI. One of the updates that immediately got my attention was having more control with Performance Max ads, making them much more visually appealing.

I’ll admit I’ve never used Performance Planner, or even hovered over the link to even glance at what it beholds, so I thought I’d take some time to see what it’s all about.

Timeline charts let you visualise the relationships between groups of events and compare the timespans over which these events took place.

LinkedIn recently introduced an AI-powered campaign tool called “Accelerate”, designed to streamline the creation of B2B marketing campaigns. This tool leverages AI to generate and optimise entire ad campaigns in as little as five minutes.

Starting from March 2024, Google will automatically pause ad groups in search campaigns that have not had impressions for over 13 months. Advertisers can un-pause these groups if they really needed to, but Google will swing by and pause them again if they do not receive impressions in the next three months.

This new feature named “Solutions” is designed to simplify account management and automation tasks - they are basically a selection of pre-written scripts which make it easier to pull certain reports.